Franchise Opportunity

Open your own Big Shake’s Hot Chicken

Business analysts are calling ‘Hot Chicken’ the next boom in fast-casual for good reason. Created in Music City, this spicy dish has cultivated a following far beyond its’ roots. Hot Chicken restaurants are popping up all over the country as far away from Nashville as Southern California and New York City. However, all hot chicken restaurants are not created equal. Celebrity Chef, Shawn Davis, known as Chef Big Shake, believes that ‘authenticity’ is only one of the keys to having longevity in this business. Shawn explains that he and his wife started the first restaurant with these key principles in mind:

  • Food Quality is #1 – If the food’s not great, you have nothing. Some ‘hot chicken’ restaurants only focus on the chicken and treat side dishes as an afterthought. At Big Shake’s every dish is made in house and every recipe was created by Shawn using family inspired recipes and new recipes only approved by Shawn when they met the high standards he has for his customers.

  • Customer Service – You can have great food without great customer service and you can have great customer service without great food, either scenario will lead to a failed restaurant concept. Big Shake’s focuses on putting the customer first. The restaurant’s culture includes the belief that customers have choices in dining and team members know that it’s an honor every time someone chooses to walk through the door. Therefore, the customer always comes first.

  • Cleanliness – This is an area where some restaurants fail to understand the importance. Chef Big Shake insists that strict cleaning schedules are maintained and believes that this is a factor that deeply impacts a customers liklihood to return. “The perceived cleanliness of the restaurant environment affects the decision a customer makes about whether or not to return both conscious and unconsciously”, says Chef Big Shake.

  • Environment – The above principles can be applied to any restaurant concept but this last principle is specific to the Big Shake’s brand and is what completes the ‘formula’. Big Shake’s Hot Chicken believes that

Good Food + Good Music = Good Times

At Big Shake’s, the music will always be an important part of the experience. The restaurants pump out old school music through the speakers including Motown Classics and R&B hits. When the Davis family sat down at the end of 2013 to visualize the kind of restaurant they, themselves would like to go to, these were all the ideas they had in mind. If you share these ideas and would like to get more information about opening your own Big Shake’s Hot Chicken, then fill out the form below and someone will get in touch with you within 24 hours.

Get More Information

7 + 11 =